SELFMADE
For founders at Creative Cultivate

If we're only talking ROAS,
we're not talking scale.

Every business is different, and most people can't tell you how Meta actually fits yours. We've taken accounts from $200K a month to $2M in spend. At that level two things hold you back: the creative, and a media buyer who actually knows how your business makes money. Most agencies sell you one or the other.

30 minutes, no deck, and you keep the audit. You'll leave with a read on your Meta account and the angles it's missing.

$200K โ†’ $2M

monthly Meta spend we have scaled accounts through

2%

ad rejection rate in the categories Meta tries to ban

If you're paying someone to run your ads, one of these probably sounds familiar.

You don't know what the retainer bought

A few thousand a month, a dashboard that looks busy, and no straight answer when you ask what you actually learned last quarter. You're not being paranoid. It's the most common thing founders tell us.

ROAS looks fine but the account won't scale

If prospecting and retargeting sit inside the same number, that number can't tell you much. Retargeting will always look good, those are people who already knew you. Until the audiences are actually defined and split out, you can't see what a new customer costs, and pushing spend just buys more of the people you already had.

Your category gets policed harder than most

Supplements, skincare, anything with a health claim attached to it. The rejections are the visible part. The real cost is a team that slowly writes around the rules until the copy is so careful it stops selling. There is a way to stay inside policy and still say something.

The creative flywheel

We don't ship random creative. We ship a system.

Five stages that compound on each other. Every winner sharpens the system, every loser updates it. This is why our hit rate climbs over time instead of flatlining.

01
Analyze

Find the gaps no one's testing.

We classify every ad in your active Meta library and your competitors', against 19 formats, 50+ personas, 16 angles, and 13 emotions. The output is exactly where you're under-indexing, ranked by opportunity size, across thousands of ads refreshed continuously.

02
Strategy

Pick the winning combinations.

Strategists see your library mapped on a four-quadrant chart: scaled winners, missed opportunities, kill list, still-testing. The top 3 persona ร— angle ร— emotion ร— format combinations to test next come straight out of that map.

03
Concept

Strategists write the briefs.

A senior strategist writes every brief off the gap analysis, with your brand bible and spec cards as inputs. A panel of 8 copywriting agents critiques each draft and proposes sharper versions, until the brief scores 90+/100. The strategist owns the final word.

04
Generate

AI + humans on every ad.

Approved brief โ†’ image generation, with brand spec card, visual style card, and product hero passed in as reference. Every output goes through a human editor. No ad ships without a person reviewing it.

05
Iterate

Ad results feed the next round.

Once live, we grade every ad on Thumbstop, CTR, ROAS, and drop-off. Winners get scaled. Underperformers get a single-variable rewrite (swap persona, angle, emotion, or format). Those results return to Analyze, so the next test starts already smarter than the last.

โ†ปAnd then it loops. Iterate feeds the next Audit, the next Audit refines the next Strategy, the next Strategy refines the next Concept, and so on.
Our work

13,000+ ads shipped, this quarter alone.

Across DTC brands in supplements, apparel, beverage, beauty, and software. Click through if you want the receipts.

View portfolio โ†’
Pizzori Meta ad made by SelfMade
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pizzoriSponsored
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Angela Caglia Meta ad made by SelfMade
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24.1k
1,847
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angelacagliaSponsored
Original audio ยท angelacaglia
Ravek Meta ad made by SelfMade
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24.1k
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ravekSponsored
Original audio ยท ravek
Free creative audit

How does your creative stack up?

Type your brand. We pull every ad in your active Meta library, classify each across format, persona, angle, and emotion, and score your creative diversity against Andromeda benchmarks.

a sneak peek โ†’
Most brands
Social Proof: 68.0%Price/Value: 18.0%Authority: 9.0%Story: 5.0%68%
  • Social Proof68%
  • Price/Value18%
  • Authority9%
3 angles, 1 emotion. Predictable. Easy to fatigue.
Andromeda-rewarded
Social Proof: 18.0%Story: 17.0%Authority: 16.0%Transformation: 15.0%Comparison: 13.0%Price/Value: 12.0%Other: 9.0%18%
  • Social Proof18%
  • Story17%
  • Authority16%
6 angles, 5 emotions. Algorithm-friendly.
this is the diversity score weโ€™ll compute for you
Get your PAE diversity report in under 60 seconds. Benchmark against 6,000+ DTC brands.
Free. ~60 seconds.
We use Meta's public Ad Library, classify each ad with Claude, and benchmark against 6,000+ DTC brands.
As featured inForbes 2024 America's Best Startup EmployersForbesBusiness Insidernetinfluencer
Ads shipped for brands you already know.
Samsonite
RXBAR
every man jack
AlaskanBrewing Co
napster
TOUCH of MODERN
ebags.com
otherland
BELGIANBOYS
Lesser Evil
knickey.
Simply.Gum.
milkadamia
Romano'sMacaroni Grill
sonja
Samsonite
RXBAR
every man jack
AlaskanBrewing Co
napster
TOUCH of MODERN
ebags.com
otherland
BELGIANBOYS
Lesser Evil
knickey.
Simply.Gum.
milkadamia
Romano'sMacaroni Grill
sonja
In their words

What founders say.

Go Brewing logo
โ€œI'm reevaluating all vendors I was using and decided I would take their services in-house if I didn't have a "hell yes" feeling. You're the only hell-yes company.โ€
Joe Chura
Joe Chura
CEO, Go Brewing
Brodo logo
โ€œWe've had a fantastic year, and you've been a big part of that success. Your team's work has consistently exceeded expectations.โ€
Andrew
Andrew
CEO, Brodo
OpenStore logo
โ€œWe've been very happy with the quality we've received, the improvement you've shown throughout our partnership, and the excellent attentiveness and customer service you've given us.โ€
Billy Bjork
Billy Bjork
Creative Operations & Strategy Lead, OpenStore
The Cumin Club logo
โ€œWe had a strong Feb and March, excited to keep the momentum going. Let me know if your team can support more volume; looks like that's the only way to scale further.โ€
Ragoth Bala
Founder & CEO, The Cumin Club
Groomie logo
โ€œThe team did a fantastic job. Exactly what I was wanting when I scripted the ad. This is our top-performing GIF on AppLovin.โ€
Ashley Handa
Founder & CEO, Groomie
Delta logo
โ€œLickity-split fast reply. I appreciate everyone being so on top of it and always hearing me with these ideas and suggestions. I've been pleased with our content as a whole.โ€
Justin Mower
Creative Lead, Delta
Go Brewing logo
โ€œI'm reevaluating all vendors I was using and decided I would take their services in-house if I didn't have a "hell yes" feeling. You're the only hell-yes company.โ€
Joe Chura
Joe Chura
CEO, Go Brewing
Brodo logo
โ€œWe've had a fantastic year, and you've been a big part of that success. Your team's work has consistently exceeded expectations.โ€
Andrew
Andrew
CEO, Brodo
OpenStore logo
โ€œWe've been very happy with the quality we've received, the improvement you've shown throughout our partnership, and the excellent attentiveness and customer service you've given us.โ€
Billy Bjork
Billy Bjork
Creative Operations & Strategy Lead, OpenStore
The Cumin Club logo
โ€œWe had a strong Feb and March, excited to keep the momentum going. Let me know if your team can support more volume; looks like that's the only way to scale further.โ€
Ragoth Bala
Founder & CEO, The Cumin Club
Groomie logo
โ€œThe team did a fantastic job. Exactly what I was wanting when I scripted the ad. This is our top-performing GIF on AppLovin.โ€
Ashley Handa
Founder & CEO, Groomie
Delta logo
โ€œLickity-split fast reply. I appreciate everyone being so on top of it and always hearing me with these ideas and suggestions. I've been pleased with our content as a whole.โ€
Justin Mower
Creative Lead, Delta
Pricing

Four packages. Pick yours.

Slide to your ad spend so we can recommend the right package and tell you what's actually getting served. Then add anything you need on top.

Monthly Meta ad spend
$75,000
At this spend, Andromeda wants 75 net-new concepts per monthโ€  (17/week).
$5K$25K$100K$500K$3M
โ€  A concept is an entirely new ad, not a hook alt or iteration of an existing one. 1 concept = 1 static; trade 6 statics for 1 scripted video, mixed any way inside your monthly total. Pricing as of October 2026.
Add-ons

Bolt anything else on.

All optional, all month-to-month. Toggle any combination, the total updates below.
Your build
Pro ยท $9,000/moNo add-ons selected
Total
$9,000/ mo
Month-to-month. Cancel anytime. First retainer billed only after kickoff call.
Volume is one half of the story. Creative diversity is the other. Every concept above is PAE-tested before it ships, so each new ad fills a gap your current library doesn't.

What you're probably wondering.

Packages run from $6,000 to $20,000 a month depending on how many concepts you need. Media management is separate: 7% of spend, or $2,000 a month flat if you're spending under $30K. We'll give you a real number on the call once we know your volume.

Shipped for
RavekGo BrewingAttn GraceDrink DeltaBerkeley Life

Bring your ad account. We'll review it together.

30 minutes. You'll leave with tangible things you can fix. No pitch deck.

  • Meta ad account review: is it set up to favor you and play well with Meta?
  • Live gap analysis on your ads: which angles you're running, and which you're missing.
  • What we would do for you, whether or not you ever work with us.
Janet, Chief of Growth and Strategy
You'll meet Janet.
Chief of Growth and Strategy
A former DTC founder turned growth expert. Breaks stagnant ad accounts back into growth.