Your creative is the bottleneck.
Not your media buyer.
Lower CPMs. Longer scale runway. More winners per month.
- 1,000+ ads a week across the studio.
- 100+ formats, persona-angle-emotion tested.
- 5 days from kickoff call to first delivery.
- Built for Andromeda and GEM, the Meta systems that reward creative and persona diversity.
Meta changed the rules.
Most agencies only pretend to notice.
Two Meta systems now decide who sees your ads. Andromeda shortlists ads for each person. GEM picks the one they see. Both reward the same thing: creative that is genuinely different, made for genuinely different people. A brand running 4 ads a month gets buried. A brand running 1,000+ a week feeds both.
Meta's retrieval engine. For every person, it narrows tens of millions of eligible ads down to a few thousand candidates.
Ads that genuinely differ. New formats, new angles, new emotions. Near-duplicates compete for the same slot, so ten versions of one ad count as one.
Meta's largest ads model. It reads each person's history, up to thousands of actions, and predicts which ad they'll click and buy from. Meta reports 18.9% more conversions from it.
Ads made for distinct people. GEM can only match someone to an ad that speaks to them. If every ad talks to the same buyer, it has one match to make. We count people at the specific level: someone a media buyer could cast from the line alone, like a night-shift nurse, not a busy professional.
We don't ship random creative. We ship a system.
Five stages that compound on each other. Every winner sharpens the system, every loser updates it. This is why our hit rate climbs over time instead of flatlining.
Your active Meta + every competitor's. Scored across 19 formats, 50+ personas.
Tag every ad. The combinations no one's testing surface as the gaps.
Briefs written on the gaps. AI drafts, humans QC every ad before it ships.
Live in 5 days. We grade what to scale, test, or kill.
Find the gaps no one's testing.
We classify every ad in your active Meta library and your competitors', against 19 formats, 50+ personas, 16 angles, and 13 emotions. The output is exactly where you're under-indexing, ranked by opportunity size, across thousands of ads refreshed continuously.
Pick the winning combinations.
Strategists see your library mapped on a four-quadrant chart: scaled winners, missed opportunities, kill list, still-testing. The top 3 persona × angle × emotion × format combinations to test next come straight out of that map.
Strategists write the briefs.
A senior strategist writes every brief off the gap analysis, with your brand bible and spec cards as inputs. A panel of 8 copywriting agents critiques each draft and proposes sharper versions, until the brief scores 90+/100. The strategist owns the final word.
AI + humans on every ad.
Approved brief → image generation, with brand spec card, visual style card, and product hero passed in as reference. Every output goes through a human editor. No ad ships without a person reviewing it.
Ad results feed the next round.
Once live, we grade every ad on Thumbstop, CTR, ROAS, and drop-off. Winners get scaled. Underperformers get a single-variable rewrite (swap persona, angle, emotion, or format). Those results return to Analyze, so the next test starts already smarter than the last.
Every batch runs 60/20/20.
Every ad is an equation: persona × angle × format. We find the equations already winning in your account, then split every batch three ways. Each bucket changes a different part of the equation.
One or two parts of a proven equation change, usually the persona or the angle. A new reason to buy for people who already respond, or the same reason for their neighbors. This is how you scale.
Only the format changes, with the copy rebuilt for the new format. The least exciting test and the highest hit rate, because it reruns a formula that already won.
A new persona means a new audience. The lowest hit rate and the biggest upside: a hit adds spend without cutting into the ads you already run.
From August to October we flip to 40/20/40 to find new personas before Q4 costs climb. In November, back to 60/20/20.
13,000+ ads shipped, this quarter alone.
Across DTC brands in supplements, apparel, beverage, beauty, and software. Click through if you want the receipts.
View portfolio →How does your creative stack up?
Type your brand. We pull every ad in your active Meta library, classify each across format, persona, angle, and emotion, and score your creative diversity against Andromeda benchmarks.
- 68%
- 18%
- 9%
- 18%
- 17%
- 16%
The proof is in the pudding.
Four packages. Pick yours.
Slide to your ad spend so we can recommend the right package and tell you what's actually getting served. Then add anything you need on top.
Bolt anything else on.
Questions we get on the first call.
Pick a time. That's it.
30 minutes. You will leave with three things you can fix Monday. No pitch deck.
- Live gap analysis: where you need more variants and which combinations to test next.
- Where Andromeda is starving you of volume.
- What we'd ship in your first 7 days.
