Two statics. $159K spent. $126 CPA against a $130 target.
How did SelfMade beat a $130 CPA target for a DTC oral care brand?
A DTC oral care brand spending up to $1M a month on Meta. Target CPA: $130. In August 2026 we shipped one batch of statics aimed at two personas that already bought: adults who identify with ADHD, and parents. The two best spent $159K through October 17, 2026 and drove 1,259 purchases at a $126 CPA. That beat the target and the account's $139 average over the same period. Of the 14 ads in the account that spent $50K or more, ours ranked third and fourth on CPA.
- Account
- DTC oral care brand, up to $1M a month on Meta
- Personas
- Adults who identify with ADHD; parents
- Result
- $126 CPA on $159K spend, 1,259 purchases
- Target
- $130 CPA
- Timeframe
- Launched August 7, 2026. Results through October 17, 2026.
How did the 60/20/20 layer cake get there?
60% Iterations
ADHD adults were already buying. We kept the persona and the static format and led with a new angle: simplicity. $83K spent, $127 CPA.
Same batch Second persona
Parents, with an offer. $76K spent, $126 CPA.
Why it stacks: Each persona reaches different people in the auction, so the spend adds up instead of competing.
Meta-attributed results for two SelfMade-made static ads, lifetime through October 17, 2026. Client anonymized.
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