Meet Okabashi
Since 1984, Okabashi has made comfortable shoes with a purpose. Family owned, 100% recyclable, and made in the USA, they’ve changed how consumers think about sandals from something you buy and throw out after a few months to guaranteed durability, made to last.
Their challenge
Okabashi needed support in reaching new potential customers, as well as converting existing customers for repeat purchases through Paid Social on Facebook and Instagram. Ultimately, the goal was to bring down their customer acquisition cost (CAC).